About us


The Heart Foundation of Malaysia has since 1982 consistently introduced new and exciting initiatives to educate the general public on eating healthily and the importance of exercise across the family unit.


Great Eastern Life has always been driven to inspire you to lead a healthy lifestyle by being physically and mentally fit. This is why the LIVE GREAT Run was created in 2012, one of many wonderful initiatives under their LIVE GREAT Programme.


In 2015, Heart Foundation of Malaysia and Great Eastern Life came together to launch the Great Eastern Colour My Heart Run; a fun filled, healthy day that the entire family could enjoy and get out and get active together at!


Building upon the success of the inaugural event in 2015, this year we’ve gone one step further and introduced a new longer distance of 21KM – the inaugural LIVE GREAT Half Marathon to add to the existing 12KM and 5KM distances.


Push yourself in the 21KM LIVE GREAT Run. Test your stamina and endurance in the 12KM LIVE GREAT Run. Or just come with your family and friends for a fantastic morning of fun by registering for the 5KM BUBBLE DASH, where you can go as fast or slow as you wish as you pass through the foam zones specially set-up for you along the route.


We have something for everyone and to cap it all off, when you’ve finished your run, stay around and enjoy the free Healthy Heart Carnival where we’ll bring you performances by some of the hottest stars in Malaysia.


Join us at:


Great Eastern Bubble Dash – Penang

Sunday morning, 25 September 2016

Queensbay Mall, Penang


Great Eastern Bubble Dash – Kuala Lumpur

Sunday morning, 23 October 2016

Dataran Merdeka, Kuala Lumpur



About The Heart Foundation Of Malaysia

The Heart Foundation Of Malaysia was established in 1982 by a small group of dedicated and concerned lay people who were determined to make an impact on the control of heart and vascular disease.


Through the 1960’s and 70’s communicable diseases such as tuberculosis, malaria, typhoid and cholera were the biggest killers in the country. However, with huge improvements in the standard of living and medical facilities these diseases have been brought under control. Now heart disease and stroke related deaths have become the number 1 killer in the country, causing almost twice as many deaths as cancer and accounting for over 30% of all medically reported deaths by 2000.


The Heart Foundation Of Malaysia is a non-profit NGO dedicated to the education of the public on heart and circulatory disease which focuses on five core pillars


  1. Research - To advance understanding of the causes of heart disease and provide the basis for new techniques in treatment.
  2. Public Education - To develop and implement health educational programmes designed to encourage a healthy lifestyle and to assist in preventing heart disease and stroke deaths.
  3. Professional Education - To increase the knowledge and improve the skills of health professionals.
  4. Rehabilitation -To encourage programmes which promote the rehabilitation of those suffering from diseases of the heart and circulation.
  5. Public Service - To Provide accommodation for families of heart patients who are undergoing medical treatment at hospitals within the city.




Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations was subsequently transferred to a locally incorporated public company, namely Great Eastern Life Assurance (Malaysia) Berhad (93745-A) (Great Eastern Life) under the Scheme of Transfer of Business. The Company was certified by the Malaysia Book of Records in 1998 as the "Oldest and Largest Life Insurer" in Malaysia.


With more than a century of experience and solid financial foundation, as of 31st December 2014, Great Eastern Life has RM66.9 billion in assets, over 3 million policies in force and a network of 17,000 agents nationwide.


Great Eastern Life is a wholly owned subsidiary of Great Eastern Holdings Limited (GEH) and its parent company is Oversea-Chinese Banking Corporation Limited (OCBC). Great Eastern Life is licensed under the Financial Services Act 2013 and is regulated by Bank Negara Malaysia.


As a company committed to the 'people' business, Great Eastern Life continues to meet its customers' needs with regard to financial planning, protection and savings. Generations of individuals, families and businesses have been and will continue to be assured of their financial security with the company's full range of products: life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes.


'Life is Great!' The Company's tagline championing for continuous growth, Great Eastern Life is on track to be the leading financial service provider in Asia, recognised for its excellence as the Company celebrates its 107th Anniversary on 26 August 2015.